Locked · B2C · gamified habit tracker app
Offer creators $500 per video with a 500,000-view minimum, or capped per-view pay
His usual deal; keeps cost per 1,000 views under revenue per 1,000 views
Workedcreator-opsinfluencer
What they did
Four deal types: (1) Flat rate, e.g. $500 for one reel or $1,200 for four; only for creators who consistently get enough views to hit your target CPM. (2) CPM deal: $1-2 per 1,000 views, always with a cap (e.g. $500 even if the video gets 10M views). (3) Minimum-view-clause deal: e.g. $500 for 500,000 views; creator posts more videos until reached. This is the one he almost always uses. (4) Bonus deal: $500 per video plus another $500 if it hits 1M views.
What happened
Minimum-view clause keeps CPM under RPM
- Stage
- growth
“The third deal is a minimum-view-clause deal, where you offer something like $500 with a 500,000-minimum-view clause. This is the deal I almost always go with, and it helps keep the CPM under your RPM.”
“The second deal is a CPM deal, where you offer a dollar for every 1,000 views, or $2 for every 1,000 views, and you should always have a cap.”
“The fourth and final deal is a bonus deal, where you say, "Look, we'll pay you $500 for a video, and if it gets 1 million views, then we'll pay you an additional $500."”
Related topics
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More from Locked
All 19 Locked tactics- DM 500 creators a day from several verified accounts with 1,000+ followers3-4% reply rate on Instagram, ~2% on TikTok; 5-10K creators contactedBlack hat
- Start creator DMs with 'Paid promo?' and always move the deal to a callFounder says it stands out in flooded inboxes; no numbers
- Pay creators a flat fee, but they keep posting until a view target is hitBest of four deal types; works out to $1-2 per 1,000 views
- Pay creators $1-2 per 1,000 views with a cap, below what 1,000 views earns$1-2 CPM paid vs $3-4 revenue per 1,000 views
- Pay creators $250 per video plus $250 more at 250,000 views
- Post 'What's the app called?' under the video; creator replies with the name and pins itFounder says curious viewers find the app through it; no numbers
More from this episode
- Locked: Pay creators less per 1,000 views than you earn per 1,000 viewsOne $800 video: ~1M views, ~1,800 downloads, ~$3K; daily revenue doubled from ~$300
- Locked: Search your niche on TikTok and Instagram, DM creators 'Paid promo?', then callFounder says this is how he signs creators; no outreach numbers
- Locked: Pick creators with real comments on your topic; show the app in 15 secondsCredited for the ~1M-view video that drove ~$3K; renew creators who convert
- Locked: When people close the paywall, offer the yearly plan at half price ($20)
- Locked: Turn a habit tracker into a game with characters, XP, badges and leaderboards