Locked · B2C · gamified self-improvement to-do app
DM 500 creators a day from several verified accounts with 1,000+ followers
3-4% reply rate on Instagram, ~2% on TikTok; 5-10K creators contacted
Workedinfluencercreator-ops
What they did
Search Instagram/TikTok for niche terms (gym, self-improvement, day in the life), open each creator profile, paste the template DM, send, repeat. Each account hits a rate limit around 100 DMs/day, so run multiple sender accounts; buy 1,000+ followers for each and get it verified so it looks legitimate. Team sent 500+ DMs/day at peak; 5,000-10,000+ creators contacted in total.
What happened
~3-4% response on Instagram (with a verified 1K+ follower account), ~2% on TikTok; fed the creator program behind $14K+/month.
- Effort
- 5,000-10,000+ creators DMed; 500+ DMs/day at peak
“At- at the peak of Locked, when the whole team was locked in, we were sending over 500 DMs a day.”
“I typically see that we get hit with the rate limit around 100 DMs a day, and then of course they reset the next day. That's why we create multiple accounts.”
“We always bought over 1,000 followers to the account, then of course we get it verified.”
Related topics
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