Locked · B2C · gamified self-improvement to-do app
Have creators show the app within 15 seconds; approve posts, then re-sign winners bigger
Profitable creators renewed and moved to bigger deals; no numbers
Workedinfluencercreator-ops
What they did
Brief: integrate the app within the first 15 seconds (earlier feels like an ad, later loses retention); otherwise give creators fair creative freedom; they send the post for approval before publishing; send a contract. Judge performance by revenue/download spikes (Instagram links can't be attributed). If a creator is profitable, renew the same deal repeatedly, then renegotiate a bigger one.
“The first is to incorporate the app within the first 15 seconds. If you do it before that, then it will uh obviously seem like an ad. If you do it after, the retention will be too low.”
“I usually identify it through spikes. Attribution is very difficult because you can't directly uh attribute it to a link.”
“If they're good with it, we'll just renew the same deal over and over again. But usually after that, we'd renegotiate for a bigger and better deal.”
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