GTM Sauce

Locked · B2C · gamified self-improvement to-do app

Try Reddit, X, paid ads and influencers, then go all in on influencers

Influencers won clearly; no numbers given for the other channels

Workedinfluencervalidation

What they did

At launch, tested Reddit marketing, X marketing, influencer marketing and paid ads; quickly judged influencers most effective and concentrated effort there.

What happened

Influencers became the main channel behind $14K+/month; other channels not quantified.
6:07
“I tested out Reddit marketing, X marketing, influencer marketing, and even paid ads. Quickly, I realized that influencers were the most effective channel.”
Evan Yadegari

Related topics

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode