Locked · B2C · gamified self-improvement to-do app
Pay day-in-the-life creators to check off each task in the app on camera
One ~1M-view video made $3K+ and the first $1,000 and 1,000-download days
Workedinfluencerpositioning-niche
What they did
Tested creator niches within health/fitness: self-improvement, gym and day-in-the-life. Day-in-the-life worked best: the creator walks through the day's tasks and, after each one, opens Locked, taps 'add task', types it and checks it off, showing the XP/gamified UI to a Gen Z audience. Example: Jeremiah Jones, hook 'This schedule will keep you locked in for 2026', with the app name big in the top-left of the task screen.
What happened
Jeremiah Jones video: ~1M views across Instagram, Facebook and TikTok, at least $3,000 revenue, first $1,000 day and first 1,000-download day.
“I found that day in the life influencers were the most effective because people show different tasks that they're performing throughout the day.”
“So yeah, he just went through and he showed Locked after every single task he mentioned. This video pulled around a million views across Instagram, Facebook, and TikTok. And this video, in total, generated at least $3,000.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from Locked
All 19 Locked tactics- Pay creators less per 1,000 views than you earn per 1,000 viewsOne $800 video: ~1M views, ~1,800 downloads, ~$3K; daily revenue doubled from ~$300
- Offer creators $500 per video with a 500,000-view minimum, or capped per-view payHis usual deal; keeps cost per 1,000 views under revenue per 1,000 views
- When people close the paywall, offer the yearly plan at half price ($20)
- Search your niche on TikTok and Instagram, DM creators 'Paid promo?', then callFounder says this is how he signs creators; no outreach numbers
- Pick creators with real comments on your topic; show the app in 15 secondsCredited for the ~1M-view video that drove ~$3K; renew creators who convert
- Turn a habit tracker into a game with characters, XP, badges and leaderboards
More from this episode
- Locked: Try Reddit, X, paid ads and influencers, then go all in on influencersInfluencers won clearly; no numbers given for the other channels
- Locked: DM 500 creators a day from several verified accounts with 1,000+ followers3-4% reply rate on Instagram, ~2% on TikTok; 5-10K creators contactedBlack hat
- Locked: Start creator DMs with 'Paid promo?' and always move the deal to a callFounder says it stands out in flooded inboxes; no numbers
- Locked: Pay creators a flat fee, but they keep posting until a view target is hitBest of four deal types; works out to $1-2 per 1,000 views
- Locked: Pay creators $1-2 per 1,000 views with a cap, below what 1,000 views earns$1-2 CPM paid vs $3-4 revenue per 1,000 views
- Locked: Pay a flat $500 a video ($1,200 for four) only to reliably big creators
- Locked: Pay creators $250 per video plus $250 more at 250,000 views
- Locked: Post 'What's the app called?' under the video; creator replies with the name and pins itFounder says curious viewers find the app through it; no numbers
- Locked: Have creators show the app within 15 seconds; approve posts, then re-sign winners biggerProfitable creators renewed and moved to bigger deals; no numbers
- Locked: Pick creators by real comments and 5K+ views per video, not followersEarly follower-based picks with weak comments were the biggest mistake
- ProblemPal: Reuse your old TikTok account for each new app and pitch it head-onOne 200K-view 'finish homework in 10 seconds' video drove ProblemPal to $2K/month
- Locked: Turn a to-do list into a game with XP for Gen ZBecame his best app at $14K+/month