Locked · B2C · gamified habit tracker app
When people close the paywall, offer the yearly plan at half price ($20)
Unknownpaywallpricing
What they did
Main paywall: $40/year with a 3-day free trial, or $7/week. If the user closes or escapes it, a 'transaction abandoned' paywall appears offering $20/year. Paywalls run on Superwall, used for A/B testing.
- Stage
- monetization
“On top of that, if they X out of this paywall or escape, it will take them to a transaction abandoned paywall, which is basically just a discounted offer for only $20 a year.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from Locked
All 19 Locked tactics- DM 500 creators a day from several verified accounts with 1,000+ followers3-4% reply rate on Instagram, ~2% on TikTok; 5-10K creators contactedBlack hat
- Start creator DMs with 'Paid promo?' and always move the deal to a callFounder says it stands out in flooded inboxes; no numbers
- Pay creators a flat fee, but they keep posting until a view target is hitBest of four deal types; works out to $1-2 per 1,000 views
- Pay creators $1-2 per 1,000 views with a cap, below what 1,000 views earns$1-2 CPM paid vs $3-4 revenue per 1,000 views
- Pay creators $250 per video plus $250 more at 250,000 views
- Post 'What's the app called?' under the video; creator replies with the name and pins itFounder says curious viewers find the app through it; no numbers
More from this episode
- Locked: Pay creators less per 1,000 views than you earn per 1,000 viewsOne $800 video: ~1M views, ~1,800 downloads, ~$3K; daily revenue doubled from ~$300
- Locked: Search your niche on TikTok and Instagram, DM creators 'Paid promo?', then callFounder says this is how he signs creators; no outreach numbers
- Locked: Offer creators $500 per video with a 500,000-view minimum, or capped per-view payHis usual deal; keeps cost per 1,000 views under revenue per 1,000 views
- Locked: Pick creators with real comments on your topic; show the app in 15 secondsCredited for the ~1M-view video that drove ~$3K; renew creators who convert
- Locked: Turn a habit tracker into a game with characters, XP, badges and leaderboards