Locked · B2C · gamified habit tracker app
Search your niche on TikTok and Instagram, DM creators 'Paid promo?', then call
Founder says this is how he signs creators; no outreach numbers
Workedcreator-opsinfluencer
What they did
Search a niche-related term on Instagram or TikTok, scroll the videos, open creator accounts, and send every creator the same message, always starting with 'Paid promo?'. Get interested creators on a call and close them on a deal where their CPM is below your RPM.
What happened
Used to source the creators behind $14K/month
- Stage
- growth
“You look up something related to your niche on Instagram or TikTok, then you scroll through the videos, click on their accounts, and send each creator the same message every time, which should always start with "Paid promo?". The second step is getting them on a call.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Locked
All 19 Locked tactics- DM 500 creators a day from several verified accounts with 1,000+ followers3-4% reply rate on Instagram, ~2% on TikTok; 5-10K creators contactedBlack hat
- Start creator DMs with 'Paid promo?' and always move the deal to a callFounder says it stands out in flooded inboxes; no numbers
- Pay creators a flat fee, but they keep posting until a view target is hitBest of four deal types; works out to $1-2 per 1,000 views
- Pay creators $1-2 per 1,000 views with a cap, below what 1,000 views earns$1-2 CPM paid vs $3-4 revenue per 1,000 views
- Pay creators $250 per video plus $250 more at 250,000 views
- Post 'What's the app called?' under the video; creator replies with the name and pins itFounder says curious viewers find the app through it; no numbers
More from this episode
- Locked: Pay creators less per 1,000 views than you earn per 1,000 viewsOne $800 video: ~1M views, ~1,800 downloads, ~$3K; daily revenue doubled from ~$300
- Locked: Offer creators $500 per video with a 500,000-view minimum, or capped per-view payHis usual deal; keeps cost per 1,000 views under revenue per 1,000 views
- Locked: Pick creators with real comments on your topic; show the app in 15 secondsCredited for the ~1M-view video that drove ~$3K; renew creators who convert
- Locked: When people close the paywall, offer the yearly plan at half price ($20)
- Locked: Turn a habit tracker into a game with characters, XP, badges and leaderboards