Lose It! · B2C · weight loss app
Build in-app sales timed to each user's journey, with deeper discounts off a higher price
Higher base allows 25-75% discounts to more users; no conversion numbers
Workedpricingpaywall
What they did
Homegrown lifecycle sale system built into the app and refined over years: how much discount a user gets depends on where they are in their journey. The $80 base leaves room for steep 25%, 50%, 75% discounts that $40 couldn't support; bigger percentage off usually converts better even when the dollar price ends up higher.
What happened
Guest says the higher base lets them offer more discounts to more users and capture more of the demand curve; no figures.
This shipped together with other changes, so the result can't be credited to this alone.
In their words
Sub Club by RevenueCat · The Hidden Cost of Underpricing Your Subscription – Patrick Rills, Lose It!“So how much of a discount a user gets at a certain point in their journey is completely built into the experience.”
“Because from 0 to 40, there's not as much room to do, you know, 50, 25%, 75% discounts, but at $80, we can do more steep discounting.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Lose It!: Retest higher prices you once rejected; double the yearly price if it breaks evenTest broke even for the first time; rollout matched tests and gives room for paid ads
- Lose It!: Raise the price only for new users; keep current subscribers on their old priceAvoided an untestable churn risk; no numbers on the effect
- Lose It!: Keep the free version good enough to reach the goal without payingRetention very stable after doubling the price, per guest
- Lose It!: Add ads to the free app, one-off purchases, and affiliate partner deals