Lose It! · B2C · weight loss app
Add ads to the free app, one-off purchases, and affiliate partner deals
Unknownupsell-expansionpartnerships
What they did
Implemented ad-based monetization in the free product, one-off in-app purchases, and in-app partnerships earning affiliate revenue. A higher subscription tier is still under consideration.
In their words
Sub Club by RevenueCat · The Hidden Cost of Underpricing Your Subscription – Patrick Rills, Lose It!“Uh we've since implemented, you know, ad-based monetization in the free product. Uh we're looking to monetize in all sorts of ways. We've added in-app purchases, one-off in-app purchases in the app.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Lose It!: Retest higher prices you once rejected; double the yearly price if it breaks evenTest broke even for the first time; rollout matched tests and gives room for paid ads
- Lose It!: Build in-app sales timed to each user's journey, with deeper discounts off a higher priceHigher base allows 25-75% discounts to more users; no conversion numbers
- Lose It!: Raise the price only for new users; keep current subscribers on their old priceAvoided an untestable churn risk; no numbers on the effect
- Lose It!: Keep the free version good enough to reach the goal without payingRetention very stable after doubling the price, per guest