MacroFactor · B2C · food logging app
Build the app with influencers who already have a following in the niche
Had a built-in community to market to; audiences tap out fairly quickly
Workedinfluencerfounder-brandcommunity
What they did
The app was built by a group of fitness influencers, giving it a built-in community to market to from launch. Host notes such influencer-led launches usually plateau once the audience is tapped out, after which paid ads and product differentiation are needed.
What happened
Held up as a good example of an influencer-led app; no numbers.
“Like MacroFactor is a really good example. They're a food-logging app. And it's actually, I think, a collection of multiple influencers who worked on that app.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Charge $40 a year when most rivals charge $20-25~40% year-one retention; host now thinks a lower price would have done better
- Drop prices far lower in Brazil, where ads are very cheapFinally made ad spend in Brazil work; no numbers
- Put the paywall in onboarding, since most trials start on day oneOver 80% of trial starts happen the first day across RevenueCat apps
- Include credits in the subscription and let heavy users buy moreSpreading, e.g. 13% of photo/video apps; too few included credits drew angry reviews
- On Android, let people buy one feature or one piece of contentGoogle reports much better Android monetization with hybrid models; no numbers given