Practitioner pattern · David Barnard (Works at RevenueCat, which publishes the report)
On Android, let people buy one feature or one piece of content
Google reports much better Android monetization with hybrid models; no numbers given
Workedpricingupsell-expansion
What they did
Instead of a single subscription price point, which throws away everyone who won't pay that price, add lower-priced options: buy a single feature, or in content apps buy a single piece of content. Relayed from Tammy at Google (minisode), whose data shows better Android monetization with hybrid monetization; ads can monetize the non-payers further.
What happened
Google sees way better monetization on Android with hybrid monetization.
“some of the data they shared was that they see way better monetization on Android with hybrid monetization. It's like, give people the option to pay for one feature, or if you're a content app, like let them just buy that piece of content.”
Related topics
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