Practitioner pattern · David Barnard (Works at RevenueCat, which publishes the report)
Put the paywall in onboarding, since most trials start on day one
Over 80% of trial starts happen the first day across RevenueCat apps
Workedpaywallonboarding
What they did
Show the trial paywall during the first-session onboarding rather than waiting for users to experience the product freemium-style. Across RevenueCat apps over 80% of trial starts happen on the first day the app is opened, with the remaining ~20% trickling in on every later day. Users who decline may not convert, but it may be your only chance.
What happened
Over 80% of trial starts happen on day one across all RevenueCat apps.
Related topics
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