Mojo · B2C · video and story editing app
Offer a generous free tier and show free users a paywall once a week
Over 50% of revenue comes after day one, vs ~80% on day zero for most apps
Workedpaywallpricing
What they did
Mojo keeps a generous free tier, converts many users on day zero, and shows a paywall on app launch to retained freemium users, capped at once a week, to keep re-pitching premium features over time.
What happened
More than 50% of revenue comes after the first day, whereas most apps get ~80% of conversions on day zero.
“they're doing a paywall on launch for freemium users and they're tasteful about it. They only do it once a week and stuff.”
“their app does more than 50% of revenue not on the first day”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from Mojo
All 11 Mojo tactics- Show only the yearly plan first; tuck monthly behind a 'view all plans' buttonYearly plan uptake up ~15-20 points; one of three tests behind a 60% ARPU lift
- Show the yearly plan as about $10 a month next to the $25 monthly planNew revenue +10% in the US and +30-40% in Brazil and Mexico
- Use a long scrolling paywall with reviews and a free vs pro comparison in JapanNew revenue +20% in Japan; failed in the US, where a clean video paywall won
- Show free users a paywall when they open the app, at most once a week~15% of new revenue from existing users; no complaints in reviews or support
- Check 7-day cancellations before keeping a higher price that won on early revenueRejected a winning higher price after a yearlong model showed lost long-term revenue
- Price below the US-equivalent in Brazil and Mexico instead of just converting currencyLower prices won; part of the 60% ARPU lift, no separate number
More from this episode
- Duolingo: Let people pick which day you remind them before their free trial endsLifted conversion; no numbers given
- Duolingo: Change the paywall button from 'Try for free' to 'Try for $0.00'Meaningful conversion lift over 'Try for free'; no numbers given
- Claude: Run a Super Bowl ad for a consumer AI appApp revenue jumped from hundreds of thousands to almost $1M a day