Mojo · B2C · video and story editing app
Offer a generous free tier and show free users a paywall once a week
Over 50% of revenue comes after day one, vs ~80% on day zero for most apps
Workedpaywallpricing
What they did
Mojo keeps a generous free tier, converts many users on day zero, and shows a paywall on app launch to retained freemium users, capped at once a week, to keep re-pitching premium features over time.
What happened
More than 50% of revenue comes after the first day, whereas most apps get ~80% of conversions on day zero.
“they're doing a paywall on launch for freemium users and they're tasteful about it. They only do it once a week and stuff.”
“their app does more than 50% of revenue not on the first day”
Related topics
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More from Mojo
All 22 Mojo tactics- Show free users a paywall when they open the app, at most once a week~15% of new revenue from existing users; no complaints in reviews or support
- Keep a generous free tier, then show free users a paywall at launch once a weekAbout half of conversions come after day 0 vs ~15-20% industry-wide
- Show only the yearly plan first; tuck monthly behind a 'view all plans' buttonYearly plan uptake up ~15-20 points; one of three tests behind a 60% ARPU lift
- Show the yearly plan as about $10 a month next to the $25 monthly planNew revenue +10% in the US and +30-40% in Brazil and Mexico
- Judge every paywall and price test on revenue per user in the first 7 daysChosen to shorten payback and fund more ad spend; worked well per guest
- Check 7-day cancellations before keeping a higher price that won on early revenueRejected a winning higher price after a yearlong model showed lost long-term revenue
More from this episode
- Duolingo: Let people pick which day you remind them before their free trial endsLifted conversion; no numbers given
- Duolingo: Change the paywall button from 'Try for free' to 'Try for $0.00'Meaningful conversion lift over 'Try for free'; no numbers given
- Claude: Run a Super Bowl ad for a consumer AI appApp revenue jumped from hundreds of thousands to almost $1M a day