Practitioner pattern · David Barnard (RevenueCat sells web billing/paywall tooling for apps)
On the web, offer a 30-day money-back guarantee instead of a free trial
Host heard it works pretty well; no numbers
Unknownpaywallpayments-checkout
What they did
For web subscriptions, charge upfront and promise a full refund within 30 days instead of a free trial, something the App Store doesn't allow (no guarantees or automatic refunds). Pausing and refunds on the web can also improve the customer experience.
What happened
Host says he has heard from people that it is working pretty well.
In their words
Sub Club by RevenueCat · How to Maximize Web Subscriptions for Sustainable Growth — Lucas Lovell, Paddle“one thing I've I've heard from people that that's actually working pretty well is, instead of a free trial, offering a 30-day money-back guarantee.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
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