Send social ad clicks to a personalized web quiz and checkout, then into the app

Run paid ads on social platforms that land on a web funnel (personalization questions building buying intent), then paywall and web checkout, then push the paid user into the app. Works best for apps with a large personalization component and high-intent users: health and fitness, wellness, education/language learning. Less proven for productivity (e.g. note-taking) and media, where there is little to personalize. Experiment on the funnel, paywall and checkout end to end, cut friction, and study which routes through the funnel produce a buying signal. Content marketing landing pages are another entry point.

Guest reports really good conversion rates and good renewal rates for web funnels in health and fitness, education and wellness; no figures given.