A habit tracker app · B2C · guest's own app
Raise budgets on winning ads by at most 20% every few days
Kept winners running before switching to target CPA; no separate numbers
Unknownpaid-social
What they did
Keep only the ads that do well and raise their budgets gradually, by 20% every few days. Never increase by more than 20% every few days; TikTok itself advises this despite wanting you to spend more.
- Stage
- growth
“And then, pretty much I just kept the ads that did well. I gradually increased the budgets by 20% every few days.”
“TikTok themselves say just don't ever do this, and they're incentivized for you to spend more money.”
Related topics
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More from this episode
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- Fill your onboarding with images restyled from Pinterest using an AI image toolGuest says images make the app feel more engaging; no numbers
- Mock up every screen in Figma before asking AI to build the appGuest says the agent can one-shot screens instead of many iterations
- After launch, keep testing your paywall and price options
- Polish your App Store screenshots before running search ads, since they are the adPart of the Apple Ads setup that reached ~$5K/month; no separate numbers
- Bid on your big competitors' names as exact-match Apple Ads keywordsHis breakthrough channel; took the app from $0 to ~$5K/month
- Each morning, give AI your ad and sales exports and ask for the best performersDaily routine behind his Apple and TikTok ad decisions; no separate numbers
- Remake viral videos from your niche as TikTok ads with ~$50 eachStarted the hockey-stick growth from ~$5K toward ~$10K/month
- Set a target cost per customer on TikTok ads and let it scale spendSpend jumped from $200 to ~$1K/day; revenue $5K to ~$10K/month in a week
- Check every morning that ads pay back on the first purchase after feesNot profitable for the first couple of weeks; ~30% margin on paid ads now
- Share your app-building journey openly on XHost says it got him noticed and featured; no revenue tied to it