A habit tracker app · B2C · guest's own app
Polish your App Store screenshots before running search ads, since they are the ad
Part of the Apple Ads setup that reached ~$5K/month; no separate numbers
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What they did
Step one of the Apple Ads playbook: have a strong App Store page, because the screenshots are what searchers see and act as the ad creative. He mocks up the screenshots in Figma and has GPT Image do final touches; alternatively make them with AI or hire a designer for about $50-100.
What happened
No separate result; part of the Apple Ads playbook behind the first ~$5K/month.
- Stage
- launch
Related topics
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More from this episode
- Rebuild an app you saw broken down on X, with better design and missing featuresOrdinary habit tracker reached ~$10K/month; guest credits the premium design
- Fill your onboarding with images restyled from Pinterest using an AI image toolGuest says images make the app feel more engaging; no numbers
- Mock up every screen in Figma before asking AI to build the appGuest says the agent can one-shot screens instead of many iterations
- After launch, keep testing your paywall and price options
- Bid on your big competitors' names as exact-match Apple Ads keywordsHis breakthrough channel; took the app from $0 to ~$5K/month
- Each morning, give AI your ad and sales exports and ask for the best performersDaily routine behind his Apple and TikTok ad decisions; no separate numbers
- Remake viral videos from your niche as TikTok ads with ~$50 eachStarted the hockey-stick growth from ~$5K toward ~$10K/month
- Raise budgets on winning ads by at most 20% every few daysKept winners running before switching to target CPA; no separate numbers
- Set a target cost per customer on TikTok ads and let it scale spendSpend jumped from $200 to ~$1K/day; revenue $5K to ~$10K/month in a week
- Check every morning that ads pay back on the first purchase after feesNot profitable for the first couple of weeks; ~30% margin on paid ads now
- Share your app-building journey openly on XHost says it got him noticed and featured; no revenue tied to it