A habit tracker app · B2C · guest's own app
Each morning, give AI your ad and sales exports and ask for the best performers
Daily routine behind his Apple and TikTok ad decisions; no separate numbers
Unknownanalytics-attributionapple-search-adspaid-social
What they did
Set up attribution first: a few lines of code in the app plus a few clicks in RevenueCat (uses AppsFlyer as MMP, free up to 12,000 installs). Once there is spend data, export from RevenueCat and from Apple Ads, combine them, give them to your AI agent and ask it to find the best-performing keywords/ads. Do it once a day as part of the morning routine; he does the same with a daily TikTok ad report.
- Stage
- growth
“Number two is you want to set up tracking. You need good attribution for all of these ads. Um, it's a few lines of code in your app, and then a few clicks on your RevenueCat dashboard.”
“Once you have data, right, once you've spent the cash, export it from RevenueCat, export it from Apple, put it together, give it to your agent, and tell it to find the best performers. I'd recommend doing this once a day, part of your morning routine.”
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More from this episode
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- Fill your onboarding with images restyled from Pinterest using an AI image toolGuest says images make the app feel more engaging; no numbers
- Mock up every screen in Figma before asking AI to build the appGuest says the agent can one-shot screens instead of many iterations
- After launch, keep testing your paywall and price options
- Polish your App Store screenshots before running search ads, since they are the adPart of the Apple Ads setup that reached ~$5K/month; no separate numbers
- Bid on your big competitors' names as exact-match Apple Ads keywordsHis breakthrough channel; took the app from $0 to ~$5K/month
- Remake viral videos from your niche as TikTok ads with ~$50 eachStarted the hockey-stick growth from ~$5K toward ~$10K/month
- Raise budgets on winning ads by at most 20% every few daysKept winners running before switching to target CPA; no separate numbers
- Set a target cost per customer on TikTok ads and let it scale spendSpend jumped from $200 to ~$1K/day; revenue $5K to ~$10K/month in a week
- Check every morning that ads pay back on the first purchase after feesNot profitable for the first couple of weeks; ~30% margin on paid ads now
- Share your app-building journey openly on XHost says it got him noticed and featured; no revenue tied to it