A habit tracker app · B2C · guest's own app
Share your app-building journey openly on X
Host says it got him noticed and featured; no revenue tied to it
Unknownfounder-brand
What they did
Went all-in on building the app while sharing the journey on X, including videos and articles such as how he grew the app to $13K/month. The host found him through these posts and credits their authentic, human storytelling.
What happened
Host says it is getting him noticed and a lot of attention (it led to this feature); no effect on app revenue stated.
- Stage
- growth
“Um, and I decided that I was going to go all-in pretty much, um, building this app, sharing the journey on X.”
“I think building in public like he's doing is, and the unique way that he's doing it, is just really, really smart. It's getting him noticed, it's getting him a lot of attention”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Rebuild an app you saw broken down on X, with better design and missing featuresOrdinary habit tracker reached ~$10K/month; guest credits the premium design
- Fill your onboarding with images restyled from Pinterest using an AI image toolGuest says images make the app feel more engaging; no numbers
- Mock up every screen in Figma before asking AI to build the appGuest says the agent can one-shot screens instead of many iterations
- After launch, keep testing your paywall and price options
- Polish your App Store screenshots before running search ads, since they are the adPart of the Apple Ads setup that reached ~$5K/month; no separate numbers
- Bid on your big competitors' names as exact-match Apple Ads keywordsHis breakthrough channel; took the app from $0 to ~$5K/month
- Each morning, give AI your ad and sales exports and ask for the best performersDaily routine behind his Apple and TikTok ad decisions; no separate numbers
- Remake viral videos from your niche as TikTok ads with ~$50 eachStarted the hockey-stick growth from ~$5K toward ~$10K/month
- Raise budgets on winning ads by at most 20% every few daysKept winners running before switching to target CPA; no separate numbers
- Set a target cost per customer on TikTok ads and let it scale spendSpend jumped from $200 to ~$1K/day; revenue $5K to ~$10K/month in a week
- Check every morning that ads pay back on the first purchase after feesNot profitable for the first couple of weeks; ~30% margin on paid ads now