GTM Sauce

A habit tracker app · B2C · guest's own app

After launch, keep testing your paywall and price options

Unknownexperimentationpaywallpricing

What they did

Once the app is live, run A/B tests and iterations, primarily on the paywall, and also on prices and pricing options. Uses RevenueCat for monetization tracking and remote paywalls. Minimum: test at least the paywall.
Stage
Launch (post-launch)
5:58
“Stage three, you then want to do some like A/B testing and iterations after you've actually released the app and once the app is live. This can be on the paywalls primarily, but you can also change the pricing, change pricing options.”
Frederick James

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