A consumer subscription app · B2C · BlueThrone acquisition
Redesign the subscription offer and A/B test it hard after buying an app
Free-to-paid conversion rose 'massively'; no exact figures
Workedpaywallexperimentation
What they did
After buying an app with 200K organic MAU, redesigned the subscription and ran aggressive A/B testing on it to lift free-to-paying conversion.
What happened
Free-to-paid conversion lifted 'massively'.
- Stage
- Exit (acquired app, 200K MAU)
This shipped together with other changes, so the result can't be credited to this alone.
“So, we were able to do this by redesigning the subscription and doing aggressive testing on the A/B side of things, lifting our conversion rate from free to paying massively.”
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- Redo the store listing and launch in new countries after buying an appMonthly users grew from 200K to 5M, alongside other changes
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- Grow on App Store search and Apple Ads alone, one main keyword plus long-tailBuilt an app that sold for about $350K without paid social
- Show the paywall before asking people to sign upSales up 52%; swapping the order was the only change
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