A fitness app · B2C · App Masters client
Show the paywall before asking people to sign up
Sales up 52%; swapping the order was the only change
Workedpaywallonboarding
What they did
Flow was onboarding -> forced sign-up -> paywall. Swapped the last two so the flow became onboarding -> paywall -> registration (sign-up still required).
What happened
52% increase in sales.
- Stage
- live app
“we actually saw a 52% increase in sales when we did the onboarding, he did the onboarding, then asked for like sign up, then showed the paywall and it was a forced sign up”
“All we did was flip the two and showed the paywall before the registration, we saw a 52% increase in sales. That simple.”
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