A consumer subscription app · B2C · BlueThrone acquisition
Redo the store listing and launch in new countries after buying an app
Monthly users grew from 200K to 5M, alongside other changes
Workedasolocalizationproduct-virality
What they did
Rebuilt the app's ASO and launched it in additional markets, while also working on virality (K-factor) through product-led growth.
What happened
MAU grew from 200K (organic) to 5M.
- Stage
- Exit (acquired app, 200K MAU)
This shipped together with other changes, so the result can't be credited to this alone.
“we managed to boost the number of downloads massively to hit our 5 million MAU through redoing the ASO”
“And we also took the app to additional markets, as well.”
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More from this episode
- BlueThrone: Sell off dozens of simple apps and focus on 3-5 deep onesGuest says far more effective; simple scanner apps had too few growth levers
- BlueThrone: Pay half at closing and guarantee the other half 12 months laterLets them offer a higher price because their risk is lower; no numbers
- Redesign the subscription offer and A/B test it hard after buying an appFree-to-paid conversion rose 'massively'; no exact figures
- Add streaks, daily login rewards and game elements to the core appDay-7 retention rose from 18% to 34%, and is higher today
- Buy your first app through a broker instead of cold-emailing developersDirect outreach got no replies; the broker deal closed with a motivated seller
- Buy an app at about 3x yearly earnings with a loan its income coversJust closed: ~$350K, ~$5K/month payments vs ~$10K/month earnings
- Grow on App Store search and Apple Ads alone, one main keyword plus long-tailBuilt an app that sold for about $350K without paid social
- Show the paywall before asking people to sign upSales up 52%; swapping the order was the only change
- Make separate Google Play listings, each aimed at one keywordReached about $6-7K MRR on Android alone
- Buy the company that owns the app, not just the app, to keep rankingsAvoids app transfers that can hurt keyword rankings; seller pays less tax