Savvy Navvy · navigation app for boats
Offer a free tier in the US but charge from day one elsewhere
Unknownpricingmarket-selection
What they did
Uses two business models by geography: freemium in the US (a free product that manufacturers can also tailor), no free tier outside the US. Details deferred to the live stream.
In their words
Sub Club by RevenueCat · Why He Crowdfunded Millions Instead of Raising VC — Jelte Liebrand, Savvy Navvy“In the US, we have a freemium model. Outside of the US, we don't, which is actually slightly unique.”
Related topics
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More from this episode
- Savvy Navvy: Raise money from your own users through equity crowdfunding instead of VCFirst round 3x oversubscribed in 6 days; ~£1M rounds since; 2,500 investors
- Savvy Navvy: Tell crowd investors the good, the bad and the ugly in every updateWon Seedrs Entrepreneur of the Year, voted by investors; enabled repeat rounds
- Savvy Navvy: Walk the docks with a clipboard and ask every boater what bugs themShowed the problem went far beyond ocean racers; founder says it convinced him
- Savvy Navvy: Put your app in one standout boat maker's dashboard, then announce itMany more manufacturers came asking than expected; now a B2B business
- Savvy Navvy: Include 12 months of the app with new boats, paid for by the boat makerFounder says it feeds a consumer-to-manufacturer flywheel; no numbers
- Savvy Navvy: Give boating instructors the app free and build the teaching tools they ask forInstructors send students to it first; founder says no numbers
- Savvy Navvy: Sell a two-year plan at about 30% off to get cash up frontBiggest win of the year; ad spend now paid back as soon as it's spent
- Savvy Navvy: Skip sign-up entirely and create a hidden anonymous account insteadLooked great in the test, fell apart at full rollout; support grief erased gains
- Savvy Navvy: Stop all email marketing