A meditation app for teen athletes · B2C · guest's earlier app
Sell a mental-skills app to high school athletes
Years of near-zero sales; teens didn't see the problem or pay
Failedpositioning-nichevalidation
What they did
As a coach he saw athletes' pressure and identity struggles firsthand and built a meditation/resilience app for high school athletes, working on it for four to five years.
What happened
Teens weren't looking for a fix and young people rarely pay; he would have had to change their behavior and then convince them his app was right
- Stage
- Pre-launch (pre-product-market-fit)
- Effort
- Four to five years, part-time
“I was building a a meditation app for high school athletes.”
“Well, it took me four or five years to realize that, uh, high school students didn't see that problem in the same way.”
Related topics
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