Shot Pattern · B2C · golf strategy and GPS app
Cut the onboarding step where the most people quit
Sign-ups 70% to 74%; no significant change in trials after 9,000 users
No effectonboardingexperimentation
What they did
Noticed a big drop-off where the tutorial switched to a second situation (tutorial part two). Ran an experiment removing part two to shorten onboarding, measured in Firebase A/B testing on sign-up rate and trial conversion.
What happened
Sign-up rate rose from 70% to 74%, but after 9,000 users the downstream trial conversion difference was not statistically significant
- Stage
- scale
- Effort
- 9,000 users so far
“trying to shorten it and eliminate like the part two where I was seeing this big drop-off, you can go to the results now, uh really hasn't made a significant difference in the trial conversion.”
“So, even after 9,000 users going through this experiment, it's basically a wash.”
Related topics
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