Shot Pattern · B2C · golf strategy GPS app
Post helpful golf tips on X with app screenshots, starting before launch
A few trial starts after each helpful post; slow steady growth
Workedorganic-socialcommunity
What they did
Set up the Shot Pattern X account a week or two before launch and started posting content and joining conversations on golf Twitter. After launch kept adding value to the community and dropping app screenshots into conversations. Everything posted from the brand account, not a personal one. No paid budget; pure sweat equity.
What happened
Each value-add post with screenshots brought a couple of trial starts; a few low-tour pro golfers DMed.
- Stage
- launch
- Effort
- Ongoing posting from 1-2 weeks pre-launch; later paused while building
In their words
Sub Club by RevenueCat · Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern“So, I built the social media presence a week or two before the launch, before the app was ready, and just started putting content out there, engaging in conversations, and I continued that after the launch.”
“I noticed that every time I added value to the community and dropped some screenshots in there, like I'd see a couple trial starts hit.”
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More from this episode
- Shot Pattern: Build an app for something golfers already do by handEarly trials and paying strangers with little effort, unlike the first app
- Shot Pattern: Pay $5,000 for golf course data, then dig through it for new featuresFound data for a new expected-value feature that went viral
- Shot Pattern: Tweet a teaser of a feature you are still building25-40K impressions from ~1,000 followers; influencer calls and a buyout offer
- Shot Pattern: Compare your trial numbers to public benchmarks before selling, then say noDeclined $75K; 2024 revenue ~$185K and $500K+ ARR a year later
- Shot Pattern: Add features users already want, then double the price to $75 a yearPrice now ~$75/year; no separate conversion impact reported
- Shot Pattern: Run image-only ads for a couple of weeksAbout break-even; switched to video
- Shot Pattern: Pay golf creators $750-$1,500 per video and run the videos as adsCreator ads were not the winner at first; still used as ongoing ad content
- Shot Pattern: Make a quick screen recording of the app with auto captions and run it as an ad$0.70 installs vs $3.50-4 revenue per download; drove 2024 to ~$185K
- Shot Pattern: Use an interest-free credit card to spend more on ads that pay back2024 revenue ~$185K; founder paid himself $100K
- Shot Pattern: Give golf video creators the app for free and ask them to mention itMany posted once; no numbers given
- Undaunted Golf: Email all 300+ college golf coaches one by one about the appAbout 5 replies: 2 'unsubscribe', 1 hostile, 2 asked for Android
- Undaunted Golf: Try a few Twitter adsDidn't work; founder calls it a weak effort
- Shot Pattern: Answer support for 30 minutes each morning and 30 minutes each night