Shot Pattern · B2C · golf strategy GPS app
Make a quick screen recording of the app with auto captions and run it as an ad
$0.70 installs vs $3.50-4 revenue per download; drove 2024 to ~$185K
Workedpaid-social
What they did
Needed a third video to fill out the ad set, so recorded the app screen with the first idea that came to mind and added captions with CapCut. It became the top ad within days.
What happened
Installs at about $0.70 against $3.50-$4 average revenue per download; scaled into the summer and 2024 revenue reached about $185K.
- Stage
- growth
- Effort
- One quickly made ad, then scaled spend
In their words
Sub Club by RevenueCat · Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern“So, I just pull up the app, I do a screen recording with the first idea that comes to mind, I download CapCut and like let it do its thing to make some captions, and like throw it in the ad set”
“my average revenue per download is in the $3.50 to $4 range and my installs are $0.70.”
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More from this episode
- Shot Pattern: Build an app for something golfers already do by handEarly trials and paying strangers with little effort, unlike the first app
- Shot Pattern: Post helpful golf tips on X with app screenshots, starting before launchA few trial starts after each helpful post; slow steady growth
- Shot Pattern: Pay $5,000 for golf course data, then dig through it for new featuresFound data for a new expected-value feature that went viral
- Shot Pattern: Tweet a teaser of a feature you are still building25-40K impressions from ~1,000 followers; influencer calls and a buyout offer
- Shot Pattern: Compare your trial numbers to public benchmarks before selling, then say noDeclined $75K; 2024 revenue ~$185K and $500K+ ARR a year later
- Shot Pattern: Add features users already want, then double the price to $75 a yearPrice now ~$75/year; no separate conversion impact reported
- Shot Pattern: Run image-only ads for a couple of weeksAbout break-even; switched to video
- Shot Pattern: Pay golf creators $750-$1,500 per video and run the videos as adsCreator ads were not the winner at first; still used as ongoing ad content
- Shot Pattern: Use an interest-free credit card to spend more on ads that pay back2024 revenue ~$185K; founder paid himself $100K
- Shot Pattern: Give golf video creators the app for free and ask them to mention itMany posted once; no numbers given
- Undaunted Golf: Email all 300+ college golf coaches one by one about the appAbout 5 replies: 2 'unsubscribe', 1 hostile, 2 asked for Android
- Undaunted Golf: Try a few Twitter adsDidn't work; founder calls it a weak effort
- Shot Pattern: Answer support for 30 minutes each morning and 30 minutes each night