Undaunted Golf · B2C · meditation app for golfers
Email all 300+ college golf coaches one by one about the app
About 5 replies: 2 'unsubscribe', 1 hostile, 2 asked for Android
Failedoutbound-salesemail
What they did
Collected emails of every college golf coach in the US and sent each an individual copy-pasted email. Acted on two replies asking for Android by building an Android app.
What happened
About 5 of 300+ responded; the Android build didn't change the outcome.
- Stage
- Launch (post-launch)
- Effort
- 300+ individual emails
In their words
Sub Club by RevenueCat · Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern“So, I got the email address of every single college golf coach in the country. I emailed every single one, uh which is over 300, I I'm fairly certain. And about five responded.”
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- Shot Pattern: Post helpful golf tips on X with app screenshots, starting before launchA few trial starts after each helpful post; slow steady growth
- Shot Pattern: Pay $5,000 for golf course data, then dig through it for new featuresFound data for a new expected-value feature that went viral
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- Shot Pattern: Add features users already want, then double the price to $75 a yearPrice now ~$75/year; no separate conversion impact reported
- Shot Pattern: Run image-only ads for a couple of weeksAbout break-even; switched to video
- Shot Pattern: Pay golf creators $750-$1,500 per video and run the videos as adsCreator ads were not the winner at first; still used as ongoing ad content
- Shot Pattern: Make a quick screen recording of the app with auto captions and run it as an ad$0.70 installs vs $3.50-4 revenue per download; drove 2024 to ~$185K
- Shot Pattern: Use an interest-free credit card to spend more on ads that pay back2024 revenue ~$185K; founder paid himself $100K
- Shot Pattern: Give golf video creators the app for free and ask them to mention itMany posted once; no numbers given
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