Shot Pattern · B2C · golf strategy GPS app
Tweet a teaser of a feature you are still building
25-40K impressions from ~1,000 followers; influencer calls and a buyout offer
Workedorganic-socialpr-launch
What they did
While building the expected-value feature, posted from the Shot Pattern X account (about 1,000 followers) saying it was coming soon and people would like it, well before it was done.
What happened
Tweet got 25-40K impressions, was shared widely, and led to calls from influencers and business owners; one viewer who won a tournament with the app later made an acquisition offer.
- Stage
- Launch (early after launch)
- Effort
- One tweet
In their words
Sub Club by RevenueCat · Turning a Side Project into a Six-Figure Subscription Business – Eric Duffett, Shot Pattern“Once I put a teaser out there for like, "Hey, I'm I'm in the middle of building this, and it's going to be really cool, and I think you guys are going to like it," and a whole bunch of people shared it, and after that, I was getting phone calls from influencers and business owners”
“the tweet did, again, relative to everything else, did 25 or 40,000 impressions, was shared by several people”
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More from this episode
- Shot Pattern: Build an app for something golfers already do by handEarly trials and paying strangers with little effort, unlike the first app
- Shot Pattern: Post helpful golf tips on X with app screenshots, starting before launchA few trial starts after each helpful post; slow steady growth
- Shot Pattern: Pay $5,000 for golf course data, then dig through it for new featuresFound data for a new expected-value feature that went viral
- Shot Pattern: Compare your trial numbers to public benchmarks before selling, then say noDeclined $75K; 2024 revenue ~$185K and $500K+ ARR a year later
- Shot Pattern: Add features users already want, then double the price to $75 a yearPrice now ~$75/year; no separate conversion impact reported
- Shot Pattern: Run image-only ads for a couple of weeksAbout break-even; switched to video
- Shot Pattern: Pay golf creators $750-$1,500 per video and run the videos as adsCreator ads were not the winner at first; still used as ongoing ad content
- Shot Pattern: Make a quick screen recording of the app with auto captions and run it as an ad$0.70 installs vs $3.50-4 revenue per download; drove 2024 to ~$185K
- Shot Pattern: Use an interest-free credit card to spend more on ads that pay back2024 revenue ~$185K; founder paid himself $100K
- Shot Pattern: Give golf video creators the app for free and ask them to mention itMany posted once; no numbers given
- Undaunted Golf: Email all 300+ college golf coaches one by one about the appAbout 5 replies: 2 'unsubscribe', 1 hostile, 2 asked for Android
- Undaunted Golf: Try a few Twitter adsDidn't work; founder calls it a weak effort
- Shot Pattern: Answer support for 30 minutes each morning and 30 minutes each night