A photography app · B2C · Phiture client
Show lapsing members photos they made in the past to celebrate their membership
Unknowncancellation-flowretention
What they did
A photography app resurfaced images users had created in the past as a celebration of their membership, reinforcing the value proposition for people at risk of churning or who had churned.
- Stage
- Scale (scaling)
In their words
Sub Club by RevenueCat · How to Boost Retention with Subscription Lifecycle Messaging — Alice Muir, Phiture“with another photography app that we worked with, we were able to resurface images that they'd created in the past as a kind of celebration of their membership.”
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