A dating app · B2C · Phiture client
Build one paywall message that shows each user the price for their region
Pretty good success, consultant says; results can't be split by region
Workedpaywallexperimentationpricing
What they did
A dating app with region-specific prices had a CRM tool but no paywall A/B testing tool. Phiture built a single in-app message design as one campaign, pulling the price point dynamically from the user's region attribute, to test paywall and conversion messaging across all regions at once.
What happened
Pretty good success; limitation: only aggregate results, not per region.
- Stage
- Scale (scaling)
In their words
Sub Club by RevenueCat · How to Boost Retention with Subscription Lifecycle Messaging — Alice Muir, Phiture“this dating app didn't have an A/B testing tool to work with, right? So in terms of an A/B testing paywall tool, they had a CRM tool. So we had to work with in-app messages”
“And based on the attribute that the user has, so based on their region, the price would dynamically change.”
“I think one limitation is is that if you run a campaign like that, you cannot split the results by region.”
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