A creative app · B2C · Phiture client
When users screenshot a premium creation, offer the high-resolution download with premium
Worked nicely for both new and lapsed users, consultant says
Workedpaywallcancellation-flow
What they did
In a creative app, when a free or cancelled user screenshotted a creation made with a premium feature they were trying out, the app detected it and messaged: 'Look, this is actually better in high resolution' / subscribe if you want to download it.
What happened
Worked nicely for conversion and for people who had cancelled.
- Stage
- Scale (scaling)
In their words
Sub Club by RevenueCat · How to Boost Retention with Subscription Lifecycle Messaging — Alice Muir, Phiture“we implemented screenshot capture functionality. So if somebody had tried to screenshot something creative that was actually a premium feature that they could test out, we would sort of say to them, "Look, this is actually better in high resolution,"”
“That worked really nicely as well”
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