A subscription app · B2C · App Masters team app
Show two paywalls in onboarding: no trial first, a 3-day trial later
Start rate 3% -> 7.7%, sales ~$1K -> ~$3K/month; not a clean test
Workedpaywallonboardingpricing
What they did
Onboarding order: choose language -> paywall 1 -> onboarding screens -> three trial-explainer screens ('try for free', 'we'll send you a reminder', 'here's how your free trial works') -> paywall 2. Paywall 1: soft paywall, close X delayed 3 seconds, weekly (slightly cheaper) + yearly plans, no trial. Paywall 2: 3-day free trial on the weekly plan, yearly at the same price as paywall 1, social proof at the bottom. Previously there was only one paywall, which carried the trial.
What happened
Start rate ~3% (May) -> 4.4% (June) -> 7.7% (July); trial->paid rate roughly unchanged; monthly sales ~$1K -> ~$3K; downloads lower in July than April/May. Both paywalls' plans generate revenue.
- Stage
- live app, ~$1K/month sales
“spoiler alert it is having two paywalls not one but two paywalls on your onboarding experience”
“Choose your language. first paywall go on to the onboarding then those three screen reminders those paywalls screens”
“both plans on the first paywall on the second paywall are generating money”
Related topics
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