An app buying search ads · example from Ariel
Start Apple Search Ads spend after noon, once rivals' daily budgets run out
Got much better prices after noon; no numbers
Workedapple-search-ads
What they did
Competitors on the same expensive keywords set daily spend caps (around $10,000/day) that ran out by about noon. The app stopped spending in the morning and ramped up spend after noon.
What happened
Much better spend efficiency after noon, per the story relayed by the host.
In their words
Sub Club by RevenueCat · App Optimization Through Experimentation — Hannah Parvaz, Aperture“So he was talking about with that company, they figured out, okay, we don't spend until after noon, and then after that we ramp up our spend, and we'll get way better spend.”
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