A free drink at bars app · B2C · Hannah's past product
Count a user as churning when they miss their own usual visit rhythm
Unknownanalytics-attributionretention
What they did
In a bar app where users got a free drink per visit, the average gap between visits was 21 days, but each user has their own cycle (e.g. 18 vs 35 days). A user is treated as starting to churn once they pass their own average interval, not the global one. Used to grow and track the hard-activated pool.
In their words
Sub Club by RevenueCat · App Optimization Through Experimentation — Hannah Parvaz, Aperture“And it was an average of 21 days between someone going to the bar. Okay? But you, David, might go to the bar every 35 days, and I might go every 18 days. So, for me, if I haven't been to the bar until my 19th day, if I haven't been on day 19, I've started to churn.”
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