Substack · B2B2C · paid newsletter publishing
Offer a top tier where fans choose their own price
Many fans pay well above the regular price
Workedpricing
What they did
Substack newsletters have a founding member tier where subscribers fill in their own price above the retail price, capturing the top ~1% of fans with higher willingness to pay.
What happened
A lot of people choose prices way above the retail founding-member price, often to support the writer.
“The equivalent on Substack would be we have a founding member tier, and if people choose that option, they can actually fill in their own price. And we see a lot of people go way above and beyond what the retail price is on the founding member”
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