Crunchyroll · B2C · anime streaming service
Survey what regular subscribers and your biggest fans would each pay
Somewhat helpful; people say different things than they do
Mixedpricingvalidation
What they did
Ran many pricing surveys, not only to set the core price but to estimate what the most passionate fans (top 1%) would pay relative to core subscribers, since they may pay more for a barely different product. Results treated with caution because stated and actual behavior differ.
What happened
Surveys were somewhat helpful but not fully trusted, since people say different things than they end up doing.
“We've definitely done a lot of surveys, and not only to find like what our core price should be, but to think about what our most passionate fans would pay relative to like your core subscriber.”
“Surveys can sometimes be somewhat helpful, but people say different things than what they end up doing, so I wouldn't put all your trust in those results.”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
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