A workout app · B2C · App Masters client
Title emails 'Our most popular workouts' instead of explaining benefits
Workout completion rate doubled
Workedemailretention
What they did
Changed the email subject line from 'The benefits of HIIT workouts' to 'Our most popular workouts'. Host suggests the same popularity framing ('Popular tours') for other apps.
What happened
2x workout completion rate.
- Stage
- retention
“we changed his subject line from like, you know, "The benefits of HIIT workouts" to "Our most popular workouts." 2X the actual workout completion rate”
Related topics
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