GTM Sauce

An utility apps · B2C · host's own apps

Launch with plain app screenshots and put all effort into keywords

$1,000 in the first month from ASO alone

Workedaso

What they did

End-2023 self-challenge: shipped the blandest screenshots (literal screens of the app) and basic features, and only tweaked ASO to fix distribution rather than testing screenshots with no downloads.

What happened

$1,000 revenue in the first month using only ASO.
Stage
launch
30:03
“I'm going to have the blandest screenshots. They're literally screens of the app, right? And I'm going to fix the distribution problem.”
Steve P. Young
“we were able to make $1,000 within the first month just using ASO”
Steve P. Young

Related topics

Get tactics like this every Monday

New tactics from the week's founder interviews, each linked to where it was said.

More from this episode