A subscription utility app · B2C · guest's own app
Try TikTok and Facebook ads
Bad experience; only a small test, dropped for Apple search ads
Failedpaid-social
What they did
Ran small test campaigns on TikTok and Facebook ads out of curiosity; now spends only on Apple Search Ads.
What happened
Bad experience; stopped
- Effort
- just a test
“I have, uh, bad experience with TikTok, Facebook, but it was like just a test, you know?”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Start from App Store search suggestions, then find the country where that search is popularBecame his first app that works, after 10 failed ones; exact revenue not stated
- Run cheap, low-bid Apple search ads in every country to see which keywords and countries payFound the countries now driving ~350% average ROAS at $0.37 CPI
- Move winning countries into their own ad campaigns, raise bids, and keep the best runningTop campaigns return ~400% ROAS; US barely breaks even
- Translate the store page and app for the top 12 stores plus countries your research flagsAcross 10 apps, those without translations did ~50% worse
- Charge $5-7, and lower prices by country where competition is high
- Build in Flutter, focus on iPhone, and also publish on Android with no adsAndroid brings ~10% of revenue with zero ads or effort
- Put single words separated by commas in the keyword field, not full phrasesSwitched a month ago to index more keywords; no results yet
- Run a $2-per-install Apple ads campaign everywhere except the US to pick countries to translate forSaw sales from new markets; used spend by country to choose translations
- Give 2,000 free coins on first open, then offer to double them for watching a video adAd revenue rose every time the promo ran; most users watched
- Rank first for one uncrowded search term in a niche people really needClose to $10K revenue from a single keyword with popularity ~40