A subscription utility app · B2C · guest's own app
Run cheap, low-bid Apple search ads in every country to see which keywords and countries pay
Found the countries now driving ~350% average ROAS at $0.37 CPI
Workedapple-search-adsmarket-selection
What they did
One campaign across all countries with low bids. Researched keywords go in broad match; ambiguous ones in exact match so spend isn't wasted (e.g. 'food scanner' exact so it doesn't match 'PDF scanner'). Broad match surfaces new keywords nobody bids on. Measure results, keep the winners, pause the rest. As an indie, start worldwide in low-CPI countries before the US; 10-20 days of ex-US spend costs what one US day does.
What happened
Identified Indonesia, Singapore, Saudi Arabia, Malaysia and Japan as the countries to focus on
“We discover- discover new keywords, new countries. And it's just low bid, just to know, uh, which country can bring some of revenue, which keywords or related keywords, just to explore”
“So, basically, I run it for, uh, all the countries, and getting broad- broad keywords, just to get another keywords, right? But just with a low bid.”
“So sometimes I just don't want to go PDF scanner to show on PDF scanner, but just give keep food scanner as exact match because I don't want scanner.”
Related topics
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