A subscription utility app · B2C · guest's own app
Charge $5-7, and lower prices by country where competition is high
Unknownpricing
What they did
Default subscription price $5-7 depending on how needed the app is (up to $7 for problem solvers). For apps facing heavy competition, set localized lower prices per store; affordable because ex-US CPI is low and API costs allow it.
“Average I use $5 to $7, based on the app, and some of the other apps, I do localization pricing, because I know the competition is very high”
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