A subscription utility app · B2C · guest's own app
Translate the store page and app for the top 12 stores plus countries your research flags
Across 10 apps, those without translations did ~50% worse
Workedlocalizationaso
What they did
Before launch, localize the store listing for the ~12 top locales that the US store indexes (e.g. Mexico, Saudi Arabia/Arabic, Vietnam, Chinese) plus countries where keyword research expects demand (e.g. Japan). Add more languages as Apple Search Ads reveals new countries. Every store language is also added inside the app to keep both aligned. Translation done manually or with AI; screenshots localized with Appscreens.
What happened
Apps without localization performed ~50% worse than those with it
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