GTM Sauce

WrestleAI · B2C · AI wrestling coach app

Pay creators 20-50% upfront for 4-5 videos with a guaranteed view count

Keeps cost near $2-5 per 1,000 views; part of ~$500 spend behind ~$13K month

Workedinfluencercreator-ops

What they did

Offer 4-5 videos for a fee priced at a $2-5 CPM against a minimum view guarantee, paying 20-50% upfront. Example: a creator averaging ~25K views per video gets offered 4 videos for $225 with a 100K-view minimum; $50-100 upfront, and if they fall short they keep posting until they hit the guarantee, then get the rest.

What happened

Cheap, performance-protected influencer reach; the founder says influencer marketing has been great, with ~$13K revenue this month on ~$500 spend
Stage
Month two onward

This shipped together with other changes, so the result can't be credited to this alone.

12:36
“The best deals you can make are 20 to 50% upfront for four to five videos with a view guarantee that's based on a $2 to $5 CPM.”
George Lampropoulos
“Then you're going to tell them, "But you need to have a minimum view guarantee of 100k views." Now, if you don't hit that guarantee, you could keep posting until you do, and then we'll pay you the rest of the money.”
George Lampropoulos

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