B2C · radio streaming service

How Streema grows

2 tactics and 4 figures from 1 interview.

About Streema

What it is: AM/FM radio streaming website and app (Simple Radio) for stations worldwide
Business model: ads
Launched: 2007 (website); app ~2013
Funding: bootstrapped
Outcome: Profitable for 5-6 years, run independently by its team

As described in the interviews, not independently verified.

Streema's 2 tactics

Streema · B2C · radio streaming service

Use Facebook app notifications to spread a radio app virally

Peaked at 130K new users a day but earned $100; Facebook shut it down

Around 2007-08, after a failed social network for radio listeners, Streema built on the Facebook app platform and used its notification APIs to send notifications on behalf of the app, creating viral loops. Facebook quotas throttled it and reset every 20-30 days, so growth came in bursts. Caught about 4 months of it before Facebook shut it down.

Failedproduct-viralityorganic-social

Sub Club by RevenueCat · 2023-10-04

Streema · B2C · radio streaming service

Grow a website from long-tail Google searches when you have no budget

Became the channel that worked; took years to kick in

With no money, Streema's radio streaming website relied on long-tail SEO. It took a long time, so the company had to survive until it kicked in (the first ~4 years brought no revenue).

Workedseo

Sub Club by RevenueCat · 2023-10-04

Streema by the numbers

Metric	Value	Context	Said in
time to milestone	4 years approximate	Years with no revenue, payments or users after starting	Sub Club by RevenueCat 2023-10-04 2:58
users	130K users/day approximate	Peak daily new users from Facebook platform viral loops (~2007-08)	Sub Club by RevenueCat 2023-10-04 5:09
revenue	USD 100 approximate	Ad revenue at the peak of the Facebook viral spike; users came from poorly monetizing countries	Sub Club by RevenueCat 2023-10-04 5:35
rank	2 approximate	Second largest platform for AM/FM radio streaming	Sub Club by RevenueCat 2023-10-04 9:19

Topics

Bootstrapping vs raising money1 SEO and content marketing1 App virality and word of mouth1

Interviews

VC Funding vs. Bootstrapping for Subscription Apps — Martín Siniawski, Podcast App · Sub Club by RevenueCat · 2023-10-04