Streema · B2C · radio streaming service
Grow a website from long-tail Google searches when you have no budget
Became the channel that worked; took years to kick in
Workedseo
What they did
With no money, Streema's radio streaming website relied on long-tail SEO. It took a long time, so the company had to survive until it kicked in (the first ~4 years brought no revenue).
What happened
Long-tail SEO 'was huge' and became Streema's main channel; Streema became the second-largest AM/FM streaming platform and is profitable.
- Effort
- Years
In their words
Sub Club by RevenueCat · VC Funding vs. Bootstrapping for Subscription Apps — Martín Siniawski, Podcast App“For Streema, which we had absolutely nothing, you know, going for us, no money, no nothing, and SEO ended up being the thing for us, long-tail SEO was huge. So it just takes time, right?”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Streema: Use Facebook app notifications to spread a radio app virallyPeaked at 130K new users a day but earned $100; Facebook shut it down
- Podcast App: Switch from ads to a subscription you actually promoteCompany grew 3-4x; subscriptions now most revenue, ~130K paid subscribers
- Podcast App: Name your app after what people search for: 'The Podcast App'Cohost calls it the perfect search name; no numbers given
- Rest: Promote your new sleep app to your podcast users at night
- Rest: Notice people use your app to fall asleep, then build a sleep appRest launched; no results yet
- Podcast App: Try your own shows, curated playlists and a WhatsApp listening clubDidn't pan out as a growth leap
- RevenueCat: Email batchmates, then install your SDK in their app yourself at a coffee shopLanded early customers like Podcast App; no numbers
- Podcast App: After a YC rejection, raise from insiders, get traction, and reapplyGot into YC a year later; raised only ~$1.5M in total
- Podcast App: Size your market from the old medium's ad spend and subscribers neededMath showed a $100M/year business needed only millions of subscribers
- Luminary: Raise $100M and launch a paid app with 50 exclusive podcastsNever managed to scale
- Elevate: Email your previous app's users when you launch a new oneA small but meaningful early boost, per the cohost