Podcast App · B2C · podcast player app
Switch from ads to a subscription you actually promote
Company grew 3-4x; subscriptions now most revenue, ~130K paid subscribers
Workedpaywallad-monetizationpricing
What they did
Podcast App originally earned mostly from ads, with a hidden subscription just for the few people who wanted to remove ads (billing via RevenueCat's SDK). The team then took the time to properly focus on subscriptions as the core business model.
What happened
Subscriptions became most of revenue and the company grew 3-4x; reached about 130,000 paid subscribers.
In their words
Sub Club by RevenueCat · VC Funding vs. Bootstrapping for Subscription Apps — Martín Siniawski, Podcast App“Right now, it's most of our revenue, and the company 3x or 4x because we properly took the time to like focus on subscription.”
“And at the time, it was mostly ads, and subscription was something that we had, but just for the handful of people that wanted to remove the ads, and so we gave them that subscription that was really hidden and it was already working”
Related topics
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- Luminary: Raise $100M and launch a paid app with 50 exclusive podcastsNever managed to scale
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