Rest · B2C · sleep app
Promote your new sleep app to your podcast users at night
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What they did
Launched Rest by cross-promoting it inside Podcast App, whose audience overlaps; promotion was targeted at users listening at night. Added paid user acquisition funded by Podcast App's revenue, at a moderate budget: enough to get metrics and learn whether the product works, not to scale.
- Stage
- Launch (new app launch)
In their words
Sub Club by RevenueCat · VC Funding vs. Bootstrapping for Subscription Apps — Martín Siniawski, Podcast App“It's a mixture of cross-promotion. Cross-promotion helps with our existing app, because we already have an audience and the use case translates, so we were able to target folks at night, for example.”
“We also have money, so we have money from the business, so we're able to like buy users, get that going and not to an insane amount, but to a good enough amount for us to like be able to understand if the product's working, get some metrics.”
Related topics
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More from this episode
- Streema: Use Facebook app notifications to spread a radio app virallyPeaked at 130K new users a day but earned $100; Facebook shut it down
- Streema: Grow a website from long-tail Google searches when you have no budgetBecame the channel that worked; took years to kick in
- Podcast App: Switch from ads to a subscription you actually promoteCompany grew 3-4x; subscriptions now most revenue, ~130K paid subscribers
- Podcast App: Name your app after what people search for: 'The Podcast App'Cohost calls it the perfect search name; no numbers given
- Rest: Notice people use your app to fall asleep, then build a sleep appRest launched; no results yet
- Podcast App: Try your own shows, curated playlists and a WhatsApp listening clubDidn't pan out as a growth leap
- RevenueCat: Email batchmates, then install your SDK in their app yourself at a coffee shopLanded early customers like Podcast App; no numbers
- Podcast App: After a YC rejection, raise from insiders, get traction, and reapplyGot into YC a year later; raised only ~$1.5M in total
- Podcast App: Size your market from the old medium's ad spend and subscribers neededMath showed a $100M/year business needed only millions of subscribers
- Luminary: Raise $100M and launch a paid app with 50 exclusive podcastsNever managed to scale
- Elevate: Email your previous app's users when you launch a new oneA small but meaningful early boost, per the cohost