How The Evolved Founder grows

Posts the same video with different hooks as Instagram Trial Reels, which show only to non-followers. Lets them run a few hours, then promotes the best-performing version to the main feed, and keeps the losing version up in trial reels because it keeps reaching non-followers. Hook drives watch-through. Winning hook opened a question ('Raise VC money. You can make $50 million and still be broke') while the loser answered it ('I teach people how to fundraise, but I wouldn't raise a single dollar today').

Films herself on her phone and posts Instagram videos on fundraising, travel, building a company and product-market fit, in her spare time alongside a full-time job. Early videos took up to 47 takes. Advice: commit to the first 10 videos before posting any; script and edit all 10 so a weak first video doesn't make you stop, then watch audience patterns. Answers follower questions via DMs and stories.

Built a Claude scriptwriter: she word-vomits an idea to Claude, Claude interviews her to sharpen the script and pull out the salient points, scripts go into Notion, and she films about five videos in one session, then edits them herself with minimal edits (no editor).